What Henderson trying to convey from his quote is that advertiser should do a proper advertising for their product or services in terms for them to succeed in their business. But if they did not use the right kind of advertising to promote their products then their business is definitely at loss.
My point of view is that, i myself do believe that if we manage a certain business, we should know the drill on how to promote or advertise it because no matter what products or services that we are trying to sell to the audiences, remember that our main objectives is to sell the products and get as much profits from it! The thing is that all advertisers are now competing fiercely in the market to outshine others so that they can get concrete spot in audience's mind. To do that they simply have to be creative in advertise their products or services. There are no boundaries in being creative. You can be extreme, play with people's emotion or mind or you can simply be plain. Either way is indeed creative. But what kind of 'creative' that's permanently remembered in people's mind?
Another thing before we go all crazy in being creative, we firstly should know to whom we are selling the products/services and what exactly are we selling because we didn't want to end up selling the wrong product to the wrong person. For example; skincare product company that is specialize in treating wrinkles problem definitely wants to sell their product to aging people instead of selling it to teenagers. The key is to 'know your audience and understand your product!'
No comments:
Post a Comment