Selamat Hari Malaysia by Sime Darby

Sime Darby 'Selamat Hari Malaysia' print ad

Advertiser:
Sime Darby

Date:
16th September 2011

Tagline:
'Bridging gaps. Creating wonders.'

Picture:
A group of ants trying to move from one leaf to another.

The message:
The moment that i saw this ad my eyes immediately shift to the ants. The ants played an important role as for me it symbolizes the Malaysia's citizens. We can see how the ants tried to cross a gap from one leaf to another. They connect their bodies altogether so that they can cross it. It is pretty obvious as I believe that this print ad trying to convey that as Malaysians we should work together to mend or to fill any gap between races. We should never think that it is simply a problem that is impossible to solve but take it as a challenge to create a bridge among us and at the same time we can create wonders for our country, Malaysia.

Now who said that we cant learn nothing from an ant :)

Besides that, I absolutely adore the tagline 'Bridging gaps. Creating wonders.' It fits with the picture perfectly and we can relate it to our reality as the citizens of Malaysia.

Overall, this print ads is really effective for me and easy for the readers to understand.


Now that's a gold medal for Sime Darby :)